Noorderzon switches to Jupiler beer

Posted at: 02 Jul 2013

Noorderzon Performing Arts Festival Groningen will be serving a new brand of beer this summer. The organization has recently extended their contract with AB InBev, brewer of Jupiler, up to and including 2016.

De Carrousel (c) Pierre Borasci
De Carrousel (c) Pierre Borasci

“A hint of southern temperament in the Northern region. We are delighted to be able to continue several important partnerships for Noorderzon, especially in these tough times”, says festival director Femke Eerland.

Het Dok - Jupiler Music Stage

Jupiler is also Noorderzon’s partner of the freely accessible international music programme presented at Het Dok - Jupiler Music Stage. This renowned stage is located at the central pond in the Noorderplantsoen.

A  selection of names playing on this stage are:  HAIM (VS), Pokey LaFarge (VS), Noisettes (GB), Deep Sea Arcade (AUS), Bosnian Rainbows (VS) en Maison du Malheur (NL). The full programme of Het Dok can be found on our programme page.