Become a leaseholder

Noorderzon has been working with various leaseholders from Groningen and beyond for more than 20 years. They supply various commodities, ranging from candy floss to Indonesian meals. A large number of these entrepreneurs have been involved with Noorderzon right from the very beginning.

Although Noorderzon has grown substantially in the past 20 years, the Noorderplantsoen park has not. Accordingly, the number of leaseholders has remained more or less constant for several years. We are largely satisfied with this situation and are happy to prolong it. In addition, Noorderzon is a cultural festival for everyone and the assortment of wares ought to reflect this diversity.

Because we do not wish ‘to reinvent the wheel’ every year and because we are engaged in building up sustainable relations, we give existing leaseholders priority in the assignation of the available market stalls – as long as the public continues to appreciate them. This does not mean, of course, that we never change anything and that a location never becomes available for new initiatives. It does mean, however, that there are few new market stalls to be allocated every year.

(c) Pierre Borasci
(c) Pierre Borasci

Procedure governing a market stall

If you wish to be considered for a market stall location to sell your wares during Noorderzon,  please send an e-mail to our office:, with an outline of your plans. You can register until April 30th.

This plan ought to include a list of what you wish to sell and a short explanation of why this will harmonize with the profile of Noorderzon. Furthermore, we request you to submit a business plan. In this context, we are thinking of the allure of the product and stall, the price range, aspects of sustainability and rate of turnover. Electricity, water and waste processing are organized by Noorderzon, as the central permit holder for the park. It is important to take into account the (restrictions in) utilities and space. Noorderzon controls the beverages: therefore the sale of alcoholic or so-called prefab drinks is not allowed

You will receive a confirmation of receipt of your application. If your plans are interesting to us, we shall invite you to discuss these with us. The assortment of stalls will be under consideration until the end of May. If you have not heard from us by that time (apart from the conformation of receipt), this will mean that unfortunately you have not been allocated a location at the coming edition of Noorderzon. We do not work with waiting lists, so that everyone has an equal chance every year.

In view of the fact that the demand for locations easily outnumbers the supply, we request you not to contact us about the possible chances of your application.